Palermo’s founder, Gaspare Fallucca, and his wife, Zina, started their business adventure in 1964 when they opened a small Italian bakery in the trendy urban area of Milwaukee’s East Side. The bakery was so popular that it expanded into an Italian restaurant and, as fate would have it, became famous for its Pizza. Like our Pizzeria, many others made their way into urban settings in the 1960s and became hubs where friends and families would hang out and enjoy a Pizza together. An ode to all the small Pizzerias in urban areas across America, our Urban Pie explores new flavors, new cultures and new trends. We are honored to share our travels, our Pizza passion and our foodie knowledge with all of you. Buon Appetito!