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We recommend a balanced diet: Pizza in BOTH hands. Check out the easy ways to get involved. Become one of our Palermo Insiders by joining our family of pizza clubs, tasting our craftsmanship at Pizzeria 3301 and experimenting in our industrial test kitchen, Centro Di Innovation. Pile on the perks – and the Pizza!


Enjoy VIP rewards with your membership to our pizza clubs through La Famiglia, Scream Team and Urbaneers. 


We always drive for the perfect balance between Old World artisanship and a culture of cutting-edge innovation. Our state-of-the-art industrial kitchen and Pizzeria 3301 allow us to explore the latest culinary trends through unbridled trialing, research, education … and playing with our food! Visit Pizzeria 3301 at Villa Palermo to taste our Italian heritage. 


As Pizza experts, we’re showcasing our leadership in blue-sky innovation by hosting special guests and VIP members at Centro Di Innovation in Villa Palermo. They have the unique opportunity to peer into our world of Pizza expertise and learn about the premium, super premium and megabrands that are slicing through the sea of sameness in the marketplace. Take a Virtual Tour of Centro Di Innovation.
Palermos's Centro Di InnovationPizzeria 3301