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EARLY DAYS

1954 – THE JOURNEY

Palermo’s founders, Gaspare (Jack) Fallucca and his wife, Zina, immigrated to the U.S., bringing with them cherished family recipes and the Italian tradition of connecting food and family. They settled in Milwaukee, Wisconsin and were blessed with three sons, Peter, Giacomo, and Angelo.

1954 – THE JOURNEY

1964 – MILWAUKEE BEGINNINGS

The company began as an Italian bakery on Milwaukee’s East Side. Initially selling Italian breads, cookies and cannoli, they later added Italian soups and sandwiches. Soon they acquired the hardware store next door and expanded.

1964 – MILWAUKEE BEGINNINGS

1969 – REALIZING A DREAM

Jack and Zina opened a pizzeria & restaurant to satisfy customer demand for their homemade Italian foods. However, it was their Pizza and Pizza bread that really took off. During the same time, Palermo’s was named “Milwaukee’s Best Pizza” in a Milwaukee Journal article. A local grocery store owner, impressed with their Pizza products, urged Jack and Zina to go into the frozen food business. The rest is history.

1969 – REALIZING A DREAM

PIZZA MANUFACTURING

1979 – FROM RESTAURATEUR TO FROZEN PIZZA MANUFACTURER

The company began making frozen Pizza and Pizza bread in an old bakery that was renovated into a manufacturing facility. These Pizzas and Pizza breads were sold under the Palermo’s brand name, and Jack Fallucca soon became known as “Papa Palermo.”

1979 – FROM RESTAURATEUR TO FROZEN PIZZA MANUFACTURER

1989 – FIRST RISING CRUST

Palermo’s introduced a revolutionary new product – the first frozen Pizza with a crust that rises while it bakes. It was an instant success, so much so that other Pizza manufacturers quickly began developing their version of this crust.

1989 – FIRST RISING CRUST

1993 – PALERMO’S ENTERS PRIVATE LABEL BUSINESS

Palermo’s exhibited at the national Private Label Manufacturing Show, which launched the company into the private label Pizza business. At this time, Palermo’s introduced the first premium private label Pizza.

1993 – PALERMO’S ENTERS PRIVATE LABEL BUSINESS

2003 – FIRST ULTRA-THIN CRUST

Demonstrating innovation once again, Palermo’s launched Primo Thin, the first frozen, ultra-thin crust Pizza. Aptly named Primo, meaning “first” in Italian, the crisp and flakey cracker-like crust was an immediate hit and became the company’s flagship brand.

2003 – FIRST ULTRA-THIN CRUST

MOVE TO VILLA

2006 – LIVING THE DREAM

Palermo’s headquarters moves to Milwaukee’s beautiful Menomonee Valley. Villa Palermo, our 137,000-sq-ft. facility, consolidates five locations and houses our corporate offices and manufacturing facility.

2006 – LIVING THE DREAM

2007 – FIRST U.S. ITALIAN HEARTH-BAKED CRUST

Using a hearth oven imported from Italy, Palermo’s created the first domestic hearth-baked crust on a frozen Pizza. The intense 600-degree heat of the bricks bakes the crust in 60 seconds, creating air pockets that give the Pizza a crispy crust, much like an Italian wood-fired Pizza.

2007 – FIRST U.S. ITALIAN HEARTH-BAKED CRUST

2010 – PALERMO’S LAUNCHES PIZZERIA-STYLE FROZEN PIZZA

Palermo’s introduces hand tossed style Pizza, which was inspired by a pizzeria-style crust. The crust is crispy on the outside, but chewy in the middle, making it the perfect choice for family Pizza night.

2010 – PALERMO’S LAUNCHES PIZZERIA-STYLE FROZEN PIZZA

2011 – GROWING AGAIN

An expansion to our Villa added 113,000 sq. ft. for bakery, production and employee services.

2011 – GROWING AGAIN

2012 – Introducing Flatbreads

Perfect as an appetizer or a meal for two, flatbreads offered sophisticated flavor combinations on a hearth-baked crust.

2012 – Introducing Flatbreads

2013 – First Super Premium Frozen Pizza

Palermo’s introduced Screamin’ Sicilian, an overtopped craft Pizza that took the industry by storm. With Screamin’s launch, Palermo’s earned the distinction of creating an entirely new, super premium category of frozen Pizza.

2013 – First Super Premium Frozen Pizza

2014 – 50TH ANNIVERSARY

In celebration of our 50th anniversary, Palermo’s committed to donating 50,000 Pizzas to food banks across the country. By the end of our tour, we had delivered more than 75,000 Pizzas, feeding over 300,000 families!

2014 – 50TH ANNIVERSARY

2015 – P’MOS CHEESY PUB-STYLE PIZZA

P’mos, a cheesy pub-style Pizza, hits supermarket shelves.

2015 – P’MOS CHEESY PUB-STYLE PIZZA

2016 – URBAN PIE AND MORE

We launched Urban Pie, a super premium line of small batch, craft Pizza made with real Wisconsin cheese and free of artificial flavors, colors and preservatives. We also extended our successful Screamin’ Sicilian line with the addition of Screamin’ Sicilian Stromboli, a handheld snack with all the flavor of the original. And we teamed up with a major retailer to create and launch Sasquatch, a huge Pizza with a big stompin’ crust, positioning Palermo’s as a leading Pizza partner.

2016 – URBAN PIE AND MORE

2017 – A YEAR OF GROWTH

Early in the year, Palermo’s acquired Connie’s Naturals, LLC, a frozen Pizza company with a loyal following. The acquisition helps solidify our position as one of the nation’s largest Pizza companies.

Palermo’s entered the Deli & Foodservice business, launched with the sale of 16” deli Pizza to a major nationwide retailer.

We capped off the year by introducing I’m Single, a single-serve, microwavable version of our popular Screamin’ Sicilian Pizzas. We also added Palermo’s King Cheese to our Family of Brands; the Ruler of Great Taste boasts a half pound of real Wisconsin Mozzarella and an abundance of premium toppings on a thin, rich, buttery crust.

2017 – A YEAR OF GROWTH

2018 - Screaming about Screamin' Sicilian

We extended our popular Screamin’ Sicilian line with two new products. Screamin’ Sicilian Loaded Pan comes in its own baking pan and features a thick crust and toppings so good we put them on the bottom, too. Abundantly topped with restaurant-quality ingredients, Screamin’ Sicilian Take ‘N Bake Pizzas are refrigerated and ready to bake.

2018 - Screaming about Screamin' Sicilian

2019 – URBAN PIE LAUNCHES VEGETABLE CRUST PIZZAS

Urban Pie added Sweet Potato Crust BBQ Chicken, Broccoli Cheddar Crust Bianco and Cauliflower Crust Margherita to its line-up of thin-crust, small-batch craft Pizzas. Sweet Potato Crust BBQ Chicken features sliced chicken sausage, red onions, mozzarella, yellow cheddar and BBQ sauce. Broccoli Cheddar Crust Bianco is topped with garlic-infused olive oil, fresh sliced mozzarella, provolone, asiago and basil. Cauliflower Crust Margherita includes diced cherry tomatoes, fresh sliced mozzarella, garlic, basil and marinara sauce. 

2019 – URBAN PIE LAUNCHES VEGETABLE CRUST PIZZAS

2019 – BEER, DEEP DISH AND NOSTALGIA BRING NEW PIZZAS

Palermo Villa Inc. launched three new innovative lines within its portfolio of branded pizza products. 

  • Screamin’ Sicilian ‘Za Brewski – a beer infused crust with premium beer flavored ingredients  
  • Connie’s Deep Dish – all the flavors of Chicago straight from your home oven with the all-natural ingredients you expect from Connie’s Frozen Pizza 
  • Palermo’s Neighborhood Pizzeria – the taste your family loves on a medium thickness crust with the nostalgia and flavor of your favorite neighborhood pizzeria  
2019 – BEER, DEEP DISH AND NOSTALGIA BRING NEW PIZZAS

2020 – URBAN PIE HEMP CRUST DEBUTS IN THE FROZEN AISLE

Urban Pie™ Pizza Co. introduced artisan thin crust pizzas made with hemp seeds to the frozen pizza aisle and added a new flavor to its artisan thin crust line. The new artisan crust made with hemp seeds added functional ingredients to a well-loved household staple – frozen pizza. Urban Pie also debuted a new flavor to its original line of frozen pizzas: Uncured Pepperoni with Creamy Rosa Sauce, which puts a unique spin on a traditional pepperoni pizza.

2020 – URBAN PIE HEMP CRUST DEBUTS IN THE FROZEN AISLE

2020 - SCREAMIN’ SICILIAN AND JACOB LEINENKUGEL BREWING COMPANY TEAM UP FOR NEW LINE OF WISCONSIN-STYLE, BEER CRUST PIZZAS

Screamin' Sicilian Pizza Co. and Jacob Leinenkugel Brewing Company joined forces to create ‘Za Brewski, a new line of premium, frozen pizzas with beer-infused crusts. Bringing together two of Wisconsin’s most beloved brands, the collaboration combined Screamin’ Sicilian’s top-quality ingredients with a specialty crust baked with Leinenkugel’s Original, the first classic American Pilsner from Leinie’s, which is brewed with pale malts and cluster hops.

2020 - SCREAMIN’ SICILIAN AND JACOB LEINENKUGEL BREWING COMPANY TEAM UP FOR NEW LINE OF WISCONSIN-STYLE, BEER CRUST PIZZAS

2020 - PIZZA AND BRATS COLLIDE IN THE ULTIMATE WISCONSIN BRAND PARTNERSHIP

Palermo Villa, Inc. and Johnsonville, two Wisconsin based companies, collaborated to create a pizza Wisconsinites have only dreamed of – Screamin’ Sicilian Johnsonville Brat, Pepper & Onion Pizza. The premium, craft Pizza is loaded with slices of Johnsonville brats, fire roasted onions, red and green peppers, whole milk mozzarella cheese, and secret recipe tomato sauce atop Screamin’ Sicilian’s medium thickness, buttery, stone fired crust.

2020 - PIZZA AND BRATS COLLIDE IN THE ULTIMATE WISCONSIN BRAND PARTNERSHIP

2020 – PALERMO’S RISING CRUST IS BACK – NEW AND IMPROVED

We re-invented and improved upon a classic pizza and brought Rising Crust back into our line-up. Palermo’s Rising Crust is available in nine varieties with something for everyone to love.  Palermo’s Rising Crust is perfect for families that are budget conscious who are looking for a great tasting, fast, and convenient meal solution. The Cheese pizza has half-pound of real Mozzarella, Parmesan, Romano & Asiago with our signature red sauce, the Pepperoni pizza is overloaded with pepperoni and our 4-Meat has real bacon pieces which you typically don’t find from other rising crust pizzas.  

2020 – PALERMO’S RISING CRUST IS BACK – NEW AND IMPROVED

2020 – GLUTEN FREE PIZZAS JOIN PRIMO THIN LINE UP

We added two gluten-free options under the Primo Thin Pizza line. The new gluten-free crust offerings are on a thin crust that bakes crispy on the bottom but maintains a soft biteThey are available in two new flavors: Cheese and Roasted Vegetable. The Cheese Pizza has a classic Marinara sauce, Mozzarella, White Cheddar, Parmesan, and Romano cheeses. The Roasted Vegetable Pizza has Marinara sauce, red, green and yellow peppers, red onions, and Mozzarella, Parmesan, and Romano cheeses. 

2020 – GLUTEN FREE PIZZAS JOIN PRIMO THIN LINE UP

PIZZA MANUFACTURING

2021 - A TASTE OF CHICAGO: CONNIE'S ITALIAN BEEF

Connie’s Pizza released a new flavor that celebrates a Chicago classic: the Italian Beef Sandwich. The new flavor, Italian Style Beef & Uncured Pepperoni contains Italian style beef, uncured pepperoni, mozzarella, provolone, giardiniera seasoning and marinara sauce piled high on our famous cornmeal thin crust. 

2021 - A TASTE OF CHICAGO: CONNIE'S ITALIAN BEEF

2021- CONNIE'S - NOW IN SINGLE-SERVE

Connie’s Single Serve Pizzas bring everything you love abut Connie’s - the cornmeal crust, the all-natural ingredients, and the pizzeria inspired flavors to name a few – but now in an even more convenient, microwavable, single-serve offering. 

2021- CONNIE'S - NOW IN SINGLE-SERVE