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The Mindful Pizza

It’s never been easier to feel good about indulging. Starting at only 250 calories per 1/3 Pizza, Palermo’s Primo Thin Pizza delivers exceptional taste with fewer calories and carbs per serving than other frozen pizzas. These mindful Pizzas are inspired by an appetite for lighter…

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Urban Pie Veggie Crusts Go National

Urban Pie Pizza Co.’s new vegetable crust Pizzas are being rolled out nationally this month. Check your favorite retailer for our Broccoli Cheddar Crust Bianco, Sweet Potato Crust BBQ Chicken and Cauliflower Crust Margherita Pizzas – already fan favorites since their launch in se…

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The Primo Thin Story

It takes generations of practice to make a Pizza that is worthy of the name Primo (the Italian word for ‘first’). With an ultra-thin, crispy crust and indulgent taste, Palermo’s Primo Thin™ Pizzas were inspired by an appetite for lighter, flavor-forward foods and offer fewer calo…

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The Screamin’ Sicilian Story

Our founder, Gaspare “Papa Palermo” Fallucca, was a passionate guy who gave a darn about quality. A Sicilian immigrant who came to the Americas in 1954, he had with him a 5th grade education, a suitcase full of family recipes and the firm belief that you should enjoy every bite y…

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The Urban Pie Story

Palermo’s founder, Gaspare Fallucca, and his wife, Zina, started their business adventure in 1964 when they opened a small Italian bakery in the trendy urban area of Milwaukee’s East Side. The bakery was so popular that it expanded into an Italian restaurant and, as fate would ha…

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55 Days of Pizza Love

In celebration of Palermo’s 55th anniversary in 2019, we’re partying all year long. Up next: “55 Days of Pizza Love,” June 3 through July 27. You could take home a shiny new Vespa or one of 12,000 other prizes! Stay tuned for details.

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Join Us at the Wisconsin Sports Awards

Sports enthusiasts, this is your chance to win tickets to the biggest night in Wisconsin sports! Five lucky winners will take home two tickets to the 8th Annual Wisconsin Sports Awards on Thursday, June 6, at Fiserv Forum and a year of free Palermo's Pizza. Among the awards to be…

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